Euroshop

Client

Year

Content Creation

Branding

The increasing integration of modern technologies in shop concepts shows that shops and stores are much more than Points of Sale these days: Multi-media and interactive elements provide sustainable, individualized brand stage settings, which match the more diversified and more sophisticated expectations that consumers have for the product and service ranges. Projected light & shadows of attendees on the front scrim provided an ever-changing kaleidoscope of human shapes integrating with each other and with marketing content.